Hi, I'm a UX & identity designer from Konstanz area.

Starting out by crafting brand identities for Vietnamese startups, I have helped local businesses in Saigon stand out from the masses, connect with their customer base, and build trust for their brands.

Moving to Germany & working at SAP as an intern designer for over a year, I had a chance to collaborate with product designers and understand UX & UI fundamentals. This experience helped me land my current fulltime position at KARL STORZ, a high-end endoscope manufacturer from Baden Wuerttemberg.

As a UX designer, I have helped create a flexible design system that turns various complex bio-medical topics into insightful web based trainings, making it easier for KARL STORZ’s employees & customers (a community of over 1,000 users) to have a deeper connection to the company’s product portfolios.

I grew up in Saigon, Vietnam, and spent most of my adult life in the US and Germany. This long-term exposure has allowed me to be more sensitive to cultural differences, which is why I'm passionate about finding design solutions that work for everybody. I play competitive badminton in my free time, and travel the world to collect moments & inspirations.

Identity Design

I love partnering with small retailers & emerging startups in seeking identities that best represent their businesses. Here are some of my favorite logos over the years: