Hi, I'm a UX & identity designer from Konstanz.

Starting out by crafting brand identities for Vietnamese startups, I have helped local businesses in Saigon stand out from the masses, connect with their customer base, and build trust for their brands.

Working at SAP as an intern designer for over a year, I had a chance to collaborate with product designers and understand UX & UI fundamentals. This experience helped me land my current fulltime position at KARL STORZ, a high-end endoscope manufacturer from Baden Wuerttemberg.

As a UX designer, I have helped create a flexible design system that turns various complex bio-medical topics into insightful web based trainings, making it easier for KARL STORZ’s employees & customers (a community of over 1,000 users) to have a deeper connection to the company’s product portfolios.

I grew up in Saigon, Vietnam, and spent most of my adult life in the US and Germany. This long-term exposure has allowed me to be more sensitive to cultural differences, which is why I'm passionate about finding design solutions that work for everybody. I play competitive badminton in my free time, and travel the world to collect moments & inspirations.